TechLifeMashup | Entrepreneurs, Social Media, and Technology

Every successful business needs to be able to effectively leverage promotion to some degree at one time or another.  Most folks get bogged down with too many details, techniques, processes, and other thoughts that only end up hurting any real progress they could have made in promoting their business or startup as an entrepreneur.  In an effort to keep it simple, I wanted to share a short (and to the point) presentation given by Derek Sivers at the SXSW Conference earlier this year where he highlights the crucial ingredient to successfully promoting your business.  Best of all, he does it in under 5 minutes.  Take a look!

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